For MLS Summer 2024 campaign, Treeboy partnered with Cornerstone Agency to bring to life their “Summer Is Calling” spots which featured an original track by Gotopo and Don Elektron. This comes on the heels of Treeboy’s work on the “The Jersey Swap” series, which showcases the intersection of culture, soccer, and music. As part of the soccer culture, players swap jerseys at the end of the match as a symbol of mutual respect. The custom piece centers around change agents, influencers, and soccer stars, introducing their own version of the jersey swap tradition.
Client: MLS
Agency: Cornerstone Agency